Types of Hooks

Problem/Solution Hook
This hook defines a problem or situation common to readers, then proposes an article that can help solve that problem.

The Informative Hook
Start with 2-3 lines of facts and statistics, followed by how this applies to the target audience.

The Question
- Did you know?
- Have you ever wondered?
- What would you do if?

Attention Grabber
Example: "As I jumped off the edge of the Grand Canyon, I wondered if my life would truly flash before my eyes -- or if I could ever stop screaming long enough to notice."